Masters and Mavericks is an exclusive podcast dedicated to innovation in global marketing. Hosted by Textappeal and Newsroom founder Elliot Polak, Masters and Mavericks is a monthly program designed to highlight individuals as well as organisations that are disrupting tried-and-true brand ideologies and social media challenges with fresh concepts and new business ideas for today’s digital marketplace.

For the inaugural Masters and Mavericks podcast, Elliot sat down with Åsa Caap, Pernod Ricard executive and Our/Vodka CEO & global director. Åsa explained what it takes to be an entrepreneur as well as an “intrapreneur” — a manager within a company who promotes innovate product development.  Self-described herself as a “warrior who gets things done”, Åsa is a consummate self-starter who made a name for herself by founding and growing a number of small businesses in Sweden.

Her innovative approach to start-ups caught the eye of Pernod Ricard, who brought her onboard to manage…

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