Emojis Newsroom Global Social Media

If you’re still using traditional emoticons in your texts or messaging, like this 🙂 or this 😦 or even this :P, then you may want to think about upgrading your game. Emojis have taken smartphone users by storm and are the new language in global social media. Consumer brands are now eyeing ways to tap into this unique communication tool for cross-marketing purposes.

Originally developed by Japanese mobile operators, emojis – literally meaning ‘picture’ (e) and ‘character’ (moji) – have been rapidly adopted into iOS and Android platforms, giving smartphone users the ability to vividly express themselves. Because emotions don’t always come across in text messages, emojis allow people to insert a range of different feelings, from happiness or anger to sarcasm or inside jokes.

Emojis aren’t just limited to cute faces. Emojis for food, drink, vehicles, animals, and nature can convey a range of different meanings. Brands have…

View original post 333 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s