If you’re still using traditional emoticons in your texts or messaging, like this 🙂 or this 😦 or even this :P, then you may want to think about upgrading your game. Emojis have taken smartphone users by storm and are the new language in global social media. Consumer brands are now eyeing ways to tap into this unique communication tool for cross-marketing purposes.
Originally developed by Japanese mobile operators, emojis – literally meaning ‘picture’ (e) and ‘character’ (moji) – have been rapidly adopted into iOS and Android platforms, giving smartphone users the ability to vividly express themselves. Because emotions don’t always come across in text messages, emojis allow people to insert a range of different feelings, from happiness or anger to sarcasm or inside jokes.
Emojis aren’t just limited to cute faces. Emojis for food, drink, vehicles, animals, and nature can convey a range of different meanings. Brands have…
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